Humans are visual creatures. Most of us (65%) are visual learners, processing information based on what we see. This explains why we will, on average, only read 20% of the text on a webpage, but will view EVERY image. These days, everyone is scrolling through their phone at light speed and social media has reduced people’s attention spans to that of a goldfish. No one has time to read through a block of text. That’s why when it comes to ecommerce, we want something that both captures people’s attention and tells them all the info they need to make a purchase as fast as possible. The thing is, if we sold something in retail, we’d rely on well-designed product packaging to grab people’s attention and educate them on what’s inside. But, as Amazon FBA sellers, we can’t do that because our customers don’t see the product until they receive it.
Enter the humble infographic- a technique used in Amazon Product Photography. Eye-catching infographics are an
absolute must for your Amazon product listing. Through
intuitive graphic design, you’ll be able to communicate the key features and
benefits of your product in a flash, allowing your customers to decide then and
there if they want to purchase your product. So whether you’re looking to
upgrade your current product listing images, or you’ve never used an
infographic before, this article will give you everything you need to know
about Amazon infographics so you can boost your conversions ASAP!
What is an Amazon Infographic?
Infographics are a
visual representation of data and information, presented through a combination
of photos, graphics, and text that make it easy and quick for customers to
digest information. Infographics are a necessity for
serious Amazon sellers.
On Amazon, your
copy is mainly to help your listing rank. Your product photos are
there to convert your listing into sales. Remember that readers will
only look at 20% of the text on your listing―but they will look at every image!
Amazon
allows up to 9 images per listing, so each image plays an important role.
Having high quality infographics is the key to increasing your CR (conversion rate), and ultimately, sales.
Just like any
beautiful creation, infographics require a certain skill set and flair to get
them right. Today, we will explore how to create compelling infographics with
this guide.
How Amazon Sellers Can Best Use Infographics?
Every image has a
story to tell. Consider what kind of story you want to tell your customers. Think
about how your images should be sequenced to fit the order of questions your
customers will have about your product. To create such a roadmap, there are
three key things you need to know:
Know Your Audience
Who exactly is your archetypical customer? How old are they? What is
their gender? What is their lifestyle? Knowing who you
are targeting will help you determine what choices you need to
make for your infographics.
Put Yourself in the Buyer’s Shoes
Imagine you
stepped into your customer’s shoes… what would be the first
questions that come to your mind when you see your product? Put
together all those questions and answer them in your infographics.
Next, think
to yourself… what would a customer like to know, but might
not think of? Highlight some of the important benefits and product
features that distinguish it from the rest.
You could also show
the packaging and the contents of your product, allowing your customers to feel
confident they know what they would be getting. After all, how many times have
we all ordered something online or in person and were shocked to discover that
what we got didn’t live up to our expectations? Not only will this increase
buyer confidence, it will help prevent people from buying your product who
shouldn’t be buying it at all (these people usually leave a bad review!).
Design
How your
infographic is presented is just as important as what is in it. Some things to
consider are:
- Typography: determine the most suitable font type for your product category
and brand. Script fonts, which are based on handwriting, give an elegant
and sophisticated look which could be suitable for products in the beauty
and luxury industry. Sans Serif fonts emphasize readability and
simplicity, and so are best suited for products that convey minimalism in
their design, such as technology.
- Color Palette: the variety of colors used in your infographics should be tied to
your brand and your product specifically. You can include colors from your
brand’s logo, packaging, product colors, or even from your brand’s
message. For example, if your brand advocates for cleaner drinking water,
you can include aquatic tones like blue and white. Don’t go overboard with
the colors―keep it simple and have up to 3 at most.
- Icons: Icons should not only visually pop, but should express their
intended meaning clearly. For the best effect, include some text below the
icon explaining what it means as a means of reinforcement.
· Backgrounds & Props: including relevant backgrounds and props are great ways to
emphasize the setting your product will be used in, thereby helping the
customer understand how the product fits in their life. It can also help them
understand the product dimensions, as well as highlight some important benefits
and features.
· Balance: the most important! We know we’re throwing a lot at you, but don’t go crazy. Avoid cluttering too many objects together, and vice versa, try not to leave too much blank space.
How to Add an Amazon Infographic to Your Product Listing?
There are two places where you can add an infographic: product images and product description (as A+ Content).
Adding an infographic to your product images is very simple. Log in to your Seller Central Account, find your product listing, and click on the Edit button to the right.
Click on Images, and you will be able to add your infographic.
Adding an infographic to your product description will require access to A+ Content. You can do this by being Brand Registered. Once this is done, you can access A+ Content by going into Seller Central, clicking on the Advertising tab at the top, and clicking on A+ Content Manager.
Final
Thoughts
There you have it—everything you need to know
to create highly effective infographics for your Amazon product listings!
It is a lot of work to do if you go at it
yourself. That’s why if you’re looking to increase the CR of your Amazon
business, it’s best to start by hiring a top-notch graphic
designer to redo your Amazon product photography, and that includes your
infographics.
If you’d like to hire an agency with experience in creating captivating professional infographics that convert, check out Kenji ROI’s Amazon Product Image services.
Source: https://www.kenjiroi.com/amazon-infographics-101/
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