Amazon Product Photography

Why Amazon Product Photography is So Important It’s no secret… product photos on Amazon can be the difference between hitting the Amazon lotto and flushing your investment down the drain (along with your dreams of passive income on Hawaiian beaches.) Happy-go-lucky DIY sellers like to tell you it’s no problem to do it yourself… Product photography agencies like to tell you anything less than the $2000 package is wasting your time… Reality is somewhere in between. It’s not all about the photographer and we’ll get to in a moment… Follow these guidelines and your Amazon photos will be in the top 1% of Amazon product photography . Amazon Main Image Optimizations for High Click Through Rate Your main image is the gatekeeper to your listing. It’s your listing’s outfit before going out for the night. Let’s make one thing abundantly clear… If your hero image is anything less than amazing, it DOES NOT MATTER how good the rest of your listing is because you’ll get scrolled right past for the pre...

Humans are visual creatures.  Most of us (65%) are visual learners , processing information based on what we see. This explains why we will, on average, only read 20% of the text on a webpage,  but will view EVERY image . These days, everyone is scrolling through their phone at light speed and social media has reduced people’s attention spans to that of a goldfish. No one has time to read through a block of text. That’s why when it comes to ecommerce, we want something that both captures people’s attention and tells them all the info they need to make a purchase as fast as possible. The thing is, if we sold something in retail, we’d rely on well-designed product packaging to grab people’s attention and educate them on what’s inside. But, as Amazon FBA sellers, we can’t do that because our customers don’t see the product until they receive it. Enter the humble infographic- a technique used in Amazon Product Photography . Eye-catching infographics are an absolute  mu...